How to Increase Followers on Instagram:इंस्टाग्राम पर फॉलोअर्स कैसे बढ़ाएं 2024

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How to Increase Followers on Instagram

In the ever-changing world of social media, Instagram is one of the most popular platforms for personal branding, business promotion, and community building. Whether you’re an influencer, a small business owner, or want to grow your personal brand, increasing Instagram followers is crucial. Here are some effective tips and strategies that will help you grow your followers organically.

1. Optimize Your Profile

Your Instagram profile is your digital introduction card. Make it engaging and informative.

• Profile picture: Use a high-quality image that reflects you or your brand.
• Username: Keep it simple, memorable, and relevant to your brand.
• Bio: Write an impactful bio that describes who you are, what you do, and what your followers can expect from your account. Include relevant keywords and a call-to-action (CTA) like “Follow us for daily tips on fitness!”

2. Post High-Quality Content Regularly

Content is king on Instagram. High-quality and engaging posts are more likely to attract and retain followers.

• Regularity: Create and maintain a posting schedule. Whether it’s daily or a few times a week, regular posting keeps your audience engaged.
• Visuals: Use high-resolution photos and videos. Use Instagram’s editing tools and filters to enhance your content.
• Captions: Write engaging captions. Ask questions, share stories, or provide valuable information to encourage conversation.

3. Use Hashtags Wisely

Hashtags are a powerful tool for reaching a wider audience.

• Relevant hashtags: Use hashtags that are relevant to your content and audience. Tools like Hashtagify and All Hashtags can help you find popular hashtags.
• Mix popular and niche hashtags: Mix widely used hashtags with niche hashtags to target a specific audience.
• Hashtag limit: Instagram allows 30 hashtags per post, but using 5-10 relevant hashtags is usually effective.

4. Engage with Your Audience

Building a community requires interaction.

• Reply to comments: Show your followers appreciation by responding to their comments.
• Like and comment on other posts: Engage with content in your niche. This increases your visibility and can attract new followers.
• Use stories and live video: Instagram Stories and live video are excellent for engaging in real-time. Use polls, Q&A sessions, and behind-the-scenes content.

5. Collaborate with Others

Collaborations can help you reach a wider audience.

• Influencer collaborations: Partner with influencers in your niche. Their followers may also be interested in your content.
• Shoutouts: Exchange shoutouts with accounts with similar follower numbers.
• Guest posts: Write guest posts for popular Instagram accounts or invite other people to create content for your account.

6. Analyze and Adjust

Regularly review your performance and make necessary adjustments.

• Instagram Insights: Use Instagram’s built-in analytics tools to track your performance. Note which posts receive the most engagement and adjust your strategy accordingly.
• A/B testing: Experiment with different types of content, posting times, and hashtags to see what works best.

7. Promote Your Instagram on Other Platforms

Cross-promote your Instagram account on other social media platforms and your website.

• Links in bio: Add your Instagram handle to your bio on other social media platforms.
• Blogs and websites: Embed your Instagram feed on your website or blog.
• Email signatures: Include a link to your Instagram in your email signature.

Instagram पर फ़ॉलोअर्स कैसे बढ़ाएँ: प्रभावी सुझाव और रणनीतियाँ

सोशल मीडिया की लगातार बदलती दुनिया में, Instagram व्यक्तिगत ब्रांडिंग, व्यवसाय प्रचार और समुदाय निर्माण के लिए सबसे लोकप्रिय प्लेटफ़ॉर्म में से एक है। चाहे आप एक प्रभावशाली व्यक्ति हों, एक छोटे व्यवसाय के मालिक हों, या अपने व्यक्तिगत ब्रांड को बढ़ाना चाहते हों, Instagram फ़ॉलोअर्स को बढ़ाना महत्वपूर्ण है। यहाँ कुछ प्रभावी सुझाव और रणनीतियाँ दी गई हैं जो आपके फ़ॉलोअर्स को स्वाभाविक रूप से बढ़ाने में आपकी मदद करेंगी।

1. अपनी प्रोफ़ाइल को ऑप्टिमाइज़ करें

आपकी Instagram प्रोफ़ाइल आपका डिजिटल परिचय कार्ड है। इसे आकर्षक और जानकारीपूर्ण बनाएँ। How to Increase Followers on Instagram

• प्रोफ़ाइल चित्र: एक उच्च-गुणवत्ता वाली छवि का उपयोग करें जो आपको या आपके ब्रांड को दर्शाती हो।
• उपयोगकर्ता नाम: इसे सरल, यादगार और अपने ब्रांड के लिए प्रासंगिक रखें।
• जीवनी: एक प्रभावशाली बायो लिखें जो बताए कि आप कौन हैं, आप क्या करते हैं, और आपके फ़ॉलोअर्स आपके खाते से क्या उम्मीद कर सकते हैं। प्रासंगिक कीवर्ड और कॉल-टू-एक्शन (CTA) जैसे “फिटनेस पर दैनिक सुझावों के लिए हमें फ़ॉलो करें!” शामिल करें।

2. उच्च-गुणवत्ता वाली सामग्री नियमित रूप से पोस्ट करें

Instagram पर सामग्री सबसे महत्वपूर्ण है। उच्च-गुणवत्ता वाली और आकर्षक पोस्ट फ़ॉलोअर्स को आकर्षित करने और उन्हें बनाए रखने की अधिक संभावना रखती हैं।

• नियमितता: पोस्टिंग शेड्यूल बनाएं और बनाए रखें। चाहे वह रोज़ाना हो या हफ़्ते में कुछ बार, नियमित पोस्टिंग आपके दर्शकों को जोड़े रखती है।
• विज़ुअल: उच्च-रिज़ॉल्यूशन वाली फ़ोटो और वीडियो का उपयोग करें। अपनी सामग्री को बेहतर बनाने के लिए Instagram के संपादन टूल और फ़िल्टर का उपयोग करें।
• कैप्शन: आकर्षक कैप्शन लिखें। बातचीत को प्रोत्साहित करने के लिए सवाल पूछें, कहानियाँ साझा करें या मूल्यवान जानकारी दें।

3. हैशटैग का समझदारी से उपयोग करें

हैशटैग व्यापक दर्शकों तक पहुँचने के लिए एक शक्तिशाली उपकरण हैं। How to Increase Followers on Instagram

• प्रासंगिक हैशटैग: ऐसे हैशटैग का उपयोग करें जो आपकी सामग्री और दर्शकों के लिए प्रासंगिक हों। हैशटैगिफ़ाई और ऑल हैशटैग जैसे टूल आपको लोकप्रिय हैशटैग खोजने में मदद कर सकते हैं।
• लोकप्रिय और विशिष्ट हैशटैग को मिलाएँ: किसी विशिष्ट ऑडियंस को लक्षित करने के लिए व्यापक रूप से उपयोग किए जाने वाले हैशटैग को विशिष्ट हैशटैग के साथ मिलाएँ।
• हैशटैग सीमा: Instagram प्रति पोस्ट 30 हैशटैग की अनुमति देता है, लेकिन 5-10 प्रासंगिक हैशटैग का उपयोग करना आमतौर पर प्रभावी होता है।

4. अपने दर्शकों से जुड़ें

एक समुदाय बनाने के लिए बातचीत की आवश्यकता होती है।

• टिप्पणियों का उत्तर दें: अपने अनुयायियों की टिप्पणियों का उत्तर देकर उनकी सराहना करें।
• अन्य पोस्ट पर लाइक और टिप्पणी करें: अपने विशिष्ट विषय से जुड़े कंटेंट से जुड़ें। इससे आपकी दृश्यता बढ़ती है और नए फ़ॉलोअर आकर्षित हो सकते हैं।
• स्टोरीज़ और लाइव वीडियो का उपयोग करें: Instagram स्टोरीज़ और लाइव वीडियो वास्तविक समय में जुड़ने के लिए बेहतरीन हैं। पोल, प्रश्नोत्तर सत्र और पर्दे के पीछे की सामग्री का उपयोग करें।

5. दूसरों के साथ सहयोग करें

सहयोग आपको व्यापक दर्शकों तक पहुँचने में मदद कर सकता है।

• प्रभावशाली लोगों के साथ सहयोग: अपने क्षेत्र के प्रभावशाली लोगों के साथ साझेदारी करें। उनके फ़ॉलोअर भी आपकी सामग्री में रुचि रख सकते हैं।
• शाउटआउट: समान फ़ॉलोअर संख्या वाले अकाउंट के साथ शाउटआउट का आदान-प्रदान करें।
• अतिथि पोस्ट: लोकप्रिय Instagram अकाउंट के लिए अतिथि पोस्ट लिखें या अन्य लोगों को अपने अकाउंट के लिए सामग्री बनाने के लिए आमंत्रित करें।

6. विश्लेषण करें और समायोजित करें

अपने प्रदर्शन की नियमित समीक्षा करें और आवश्यक समायोजन करें।

• इंस्टाग्राम इनसाइट्स: अपने प्रदर्शन को ट्रैक करने के लिए Instagram के बिल्ट-इन एनालिटिक्स टूल का उपयोग करें। ध्यान दें कि कौन सी पोस्ट सबसे ज़्यादा जुड़ाव प्राप्त करती है और अपनी रणनीति को तदनुसार समायोजित करें।
• A/B परीक्षण: विभिन्न प्रकार की सामग्री, पोस्टिंग समय और हैशटैग के साथ प्रयोग करके देखें कि कौन सी सबसे अच्छी है।

7. अन्य प्लेटफ़ॉर्म पर अपने Instagram को बढ़ावा दें

अपने Instagram अकाउंट को अन्य सोशल मीडिया प्लेटफ़ॉर्म और अपनी वेबसाइट पर क्रॉस-प्रमोट करें।

• बायो में लिंक: अन्य सोशल मीडिया प्लेटफ़ॉर्म पर अपने बायो में अपना Instagram हैंडल जोड़ें।
• ब्लॉग और वेबसाइट: अपनी वेबसाइट या ब्लॉग पर अपना Instagram फ़ीड एम्बेड करें।
• ईमेल हस्ताक्षर: अपने ईमेल हस्ताक्षर में अपने Instagram का लिंक शामिल करें।

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From Wikipedia

“Insta” redirects here. For other uses, see Instagram (disambiguation) and Insta (disambiguation).

Logo used since May 2022
Original author(s)	Kevin SystromMike Krieger
Developer(s)	Meta Platforms
Initial release	October 6, 2010; 13 years ago[1]
Operating system	iOSAndroidFire OSMicrosoft WindowsWeb browser
Available in	32[2] languages
showList of languages
License	Proprietary software with Terms of Use
Website	instagram.com

This article is part of a series about
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Instagram^[a] is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.^[8] A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.^[9]

Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily.^[8]

Originally launched for iOS in October 2010 by Kevin Systrom and Mike Krieger, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion by June 2018. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. As of October 2015, over 40 billion photos had been uploaded. Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens’ mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users.

History

For a chronological guide, see Timeline of Instagram.

Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. On March 5, 2010, Systrom closed a $500,000 (equivalent to $682,200 in 2023) seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.^[10][11] Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users.^[12][13] They renamed it Instagram, a portmanteau of instant camera and telegram.^[14]

2010–2011: Beginnings and major funding

Josh Riedel joined the company in October as Community Manager,^[15] Shayne Sweeney joined in November as an engineer,^[15] and Jessica Zollman joined as a Community Evangelist in August 2011.^[15][16]

The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger at 5:26 p.m. on July 16, 2010.^[17][13] On October 6, 2010, the Instagram iOS app was officially released through the App Store. In February 2011, it was reported that Instagram had raised $7 million (equivalent to $9,357,057 in 2023) in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D’Angelo.^[18] The deal valued Instagram at around $20 million. In April 2012, Instagram raised $50 million (equivalent to $65,610,000 in 2023) from venture capitalists with a valuation of $500 million (equivalent to $656,100,000 in 2023).^[19] Joshua Kushner was the second largest investor in Instagram’s Series B fundraising round, leading his investment firm, Thrive Capital, to double its money after the sale to Facebook.^[20]

2012–2014: Additional platforms and acquisition by Facebook

On April 3, 2012, Instagram released a version of its app for Android phones,^[21][22] and it was downloaded more than one million times in less than one day.^[23] The Android app has since received two significant updates: first, in March 2014, which cut the file size of the app by half and added performance improvements;^[24][25] then in April 2017, to add an offline mode that allows users to view and interact with content without an Internet connection. At the time of the announcement, it was reported that 80% of Instagram’s 600 million users were located outside the U.S., and while the aforementioned functionality was live at its announcement, Instagram also announced its intention to make more features available offline, and that they were “exploring an iOS version”. On April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for $1 billion (equivalent to $1,312,000,000 in 2023) in cash and stock,^[26][27][28] with a plan to keep the company independently managed.^[29][30][31] Britain’s Office of Fair Trading approved the deal on August 14, 2012,^[32] and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed.^[33] On September 6, 2012, the deal between Instagram and Facebook officially closed with a purchase price of $300 million in cash and 23 million shares of stock.^[34]

The deal closed just before Facebook’s scheduled initial public offering according to CNN.^[31] The deal price was compared to the $35 million Yahoo! paid for Flickr in 2005.^[31] Mark Zuckerberg said Facebook was “committed to building and growing Instagram independently.”^[31] According to Wired, the deal netted Systrom $400 million.^[35]

In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality,^[36] as well as a selection of badges, and web widget buttons to link to profiles.^[37]

Since the app’s launch it had used the Foursquare API technology to provide named location tagging. In March 2014, Instagram started to test and switch the technology to use Facebook Places.^[38][39]

2015–2017: Redesign and Windows app

In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram’s mobile website.^[40][41][42] Furthermore, one row of pictures only has three instead of five photos to match the mobile layout. The slideshow banner^[43][44] on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. In addition, the formerly angular profile pictures became circular.

In April 2016, Instagram released a Windows 10 Mobile app, after years of demand from Microsoft and the public to release an app for the platform.^[45][46] The platform previously had a beta version of Instagram, first released on November 21, 2013, for Windows Phone 8.^[47][48][49] The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages.^[50] Similarly, an app for Windows 10 personal computers and tablets was released in October 2016.^[51][52] In May, Instagram updated its mobile website to allow users to upload photos, and to add a “lightweight” version of the Explore tab.^[53][54]

On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app’s user interface, and a less skeuomorphistic, more abstract, “modern” and colorful icon.^[55][56][57] Rumors of a redesign first started circulating in April, when The Verge received a screenshot from a tipster, but at the time, an Instagram spokesperson simply told the publication that it was only a concept.^[58]

On December 6, 2016, Instagram introduced comment liking. However, unlike post likes, the user who posted a comment does not receive notifications about comment likes in their notification inbox. Uploaders can optionally decide to deactivate comments on a post.^[59][60][61]

The mobile website allows uploading pictures since May 4, 2017. Image filters and the ability to upload videos were not introduced then.^[62][63]

On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020.

2018–2019: IGTV, removal of the like counter, management changes

To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.^[64][65][66]

IGTV launched on June 20, 2018, as a standalone video application. The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content.^[67]

On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram.^[68][69] On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram.^[70][71][72]

During Facebook F8, it was announced that Instagram would, beginning in Canada, pilot the removal of publicly displayed “like” counts for content posted by other users.^[73] Like counts would only be visible to the user who originally posted the content. Mosseri stated that this was intended to have users “worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”^[74][75] It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users.^[75][73] The pilot began in May 2019, and was extended to 6 other markets in July.^[75][76] The pilot was expanded worldwide in November 2019.^[77] Also in July 2019, Instagram announced that it would implement new features designed to reduce harassment and negative comments on the service.^[78]

In August 2019, Instagram also began to pilot the removal of the “Following” tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were “surprised” when they realized their activity was being surfaced in this manner.^[79][80]

In October 2019, Instagram introduced a limit on the number of posts visible in page scrolling mode unless logged in. Until this point, public profiles had been available to all users, even when not logged in. Following the change, after viewing a number of posts a pop-up requires the user to log in to continue viewing content.^[81][82]

That month, Instagram launched a separate app known as Threads. Similar to Snapchat, the app allowed users to communicate through messaging and video chats.^[83] It was integrated with Instagram’s “Close friends” feature, so that users could send images, photos, and texts privately to others, and also had Instagram’s photo editing system embedded into the app.^[84][85] However, Instagram discontinued this version of Threads in December 2021,^[86] mainly due to most of its features being rolled out on Instagram itself, as well as low usage compared to other social media applications.^[87] Threads was not well-received among Instagram’s user base. Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption.^[88]

2020–present: New features

In March 2020, Instagram launched a new feature called “Co-Watching”. The new feature allows users to share posts with each other over video calls. According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic.^[89]

In August 2020, Instagram began a pivot to video, introducing a new feature called “Reels”.^[90][91][92] The intent was to compete with the video-sharing site TikTok.^[92][93][90] Instagram also added suggested posts in August 2020. After scrolling through posts from the past 48 hours, Instagram displays posts related to their interests from accounts they do not follow.^[94]

In February 2021, Instagram began testing a new feature called Vertical Stories, said by some sources to be inspired by TikTok.^[95] The same month, they also began testing the removal of ability to share feed posts to stories.^[96]

In March 2021, Instagram launched a new feature in which four people can go live at once.^[97] Instagram also announced that adults would not be allowed to message teens who don’t follow them as part of a series of new child safety policies.^{[98][99][100][101]}

In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page.^[102][103]

On October 4, 2021, Meta services suffered their worst outage since 2008, bringing down Instagram, Facebook, and WhatsApp.^[104][105] Security experts identified the problem as possibly being DNS-related.^[106]

On March 17, 2022, Zuckerberg confirmed plans to add non-fungible tokens (NFTs) to the platform.

In September 2022, Ireland‘s Data Protection Commission fined the company $402 million under privacy laws recently adopted by the European Union over how it handled the privacy data of minors.^{[107][108][109]}

After being trialled in mid-2022,^[110] Instagram introduced Notes in December 2022. This feature allows users to share updates as short text posts of up to 60 characters with certain people, who can then reply to them using messaging on Instagram.^[111][112]

In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments.^[113] That same month, Zuckerberg announced that Meta would start selling blue “verified” badges on Instagram and Facebook.^[114]

On July 5, 2023, Meta launched Threads, a social network platform connected to Instagram that allows users to make public shortform blog posts comprising text, photos, and videos, as well as to converse with other users and reblog other users’ posts. Threads aims to compete with Twitter.^{[115][116][117]}

In April 2022, Instagram began testing the removal of the ability to see “recent” posts from various hashtags.^[118] This change became permanent and system wide a year later, and now hashtags can only be used to see a selection of curated content from “top” users.^[119] These changes are ostensibly an attempt to hinder the spread of misinformation, while Instagram has also repeatedly stated that hashtags do not help posts get views.^[120]

In April 2024, Instagram announced that they would start testing new tools “within weeks” to fight sextortion, a form of blackmail involving intimate pictures sent online.^[121]

Features and tools

Users can upload photographs and short videos, follow other users’ feeds,^[122] and geotag images with the name of a location.^[123] Users can set their account as “private”, thereby requiring that they approve any new follower requests.^[124] Users can connect their Instagram account to other social networking sites, enabling them to share uploaded photos to those sites.^[125] In September 2011, a new version of the app included new and live filters, instant tilt–shift, high-resolution photographs, optional borders, one-click rotation, and an updated icon.^[126][127] Photos were initially restricted to a square, 1:1 aspect ratio; since August 2015, the app supports portrait and widescreen aspect ratios as well.^{[128][129][130]} Users could formerly view a map of a user’s geotagged photos. The feature was removed in September 2016, citing low usage.^[131][132]

Since December 2016, posts can be “saved” into a private area of the app.^[133][134] The feature was updated in April 2017 to let users organize saved posts into named collections.^[135][136] Users can also “archive” their posts in a private storage area, out of visibility for the public and other users. The move was seen as a way to prevent users from deleting photos that don’t garner a desired number of “likes” or are deemed boring, but also as a way to limit the “emergent behavior” of deleting photos, which deprives the service of content.^[137][138] In August, Instagram announced that it would start organizing comments into threads, letting users more easily interact with replies.^[139][140]

Since February 2017, up to ten pictures or videos can be included in a single post, with the content appearing as a swipeable carousel.^[141][142] The feature originally limited photos to the square format, but received an update in August to enable portrait and landscape photos instead.^[143][144]

In April 2018, Instagram launched its version of a portrait mode called “focus mode”, which gently blurs the background of a photo or video while keeping the subject in focus when selected.^[145] In November, Instagram began to support Alt text to add descriptions of photos for the visually impaired. They are either generated automatically using object recognition (using existing Facebook technology) or manually specified by the uploader.^[146]

On March 1, 2021, Instagram launched a new feature named Instagram Live “Rooms” Let Four People Go Live Together.^[147]

In May 2021, Instagram announced a new accessibility feature for videos on Instagram Reels and Stories to allow creators to place closed captions on their content.^[148]